Leadmark recommends a holistic approach that isolates the individual and synergistic effects of each channel and activity
In an increasingly digital world, using attribution methods to understand and improve your digital and social media marketing efforts has never been more critical.
The reach and influence of Digital and Social Media are rapidly increasing. Therefore, organizations are increasing focus, budgets, and internal resources on the digital space. Given the strong interactions between digital, social media, and other elements of the marketing mix (e.g. offline media, pricing, and promotions), Leadmark recommends a holistic approach that isolates the individual and synergistic effects of each channel and activity.
Through marketing mix modeling, we use advanced statistical techniques coupled with a deep understanding of your industry and market to measure the performance of your marketing mix. Our approach is customized to address your specific market, your unique brand, and your business challenges. We provide actionable insights to increase sales, market share, and marketing ROI.
Capturing the true impact of Digital and Social Media
Within our Digital and Marketing Mix tools, each digital and social media tactic is individually measured within the context of the full range of marketing activities. This helps capture the “true” ROI of each tactic, and assists in understanding both the direct and indirect effects, as well as synergies, across off lines activities.
Custom Analytics to Improve your Sales Performance & Maximize Marketing ROI
Through marketing mix modeling, we use advanced statistical techniques coupled with a deep understanding of your industry and market to measure the performance of your marketing mix. Our approach is customized to address your specific market, your unique brand, and your business challenges. We provide actionable insights to increase sales, market share, and marketing ROI.
Our Multi-Touch Attribution service provides a full view of ROI, including online and offline interactions. Our unified approach leverages the benefits of holistic measurement from marketing mix modeling and provides marketers guidance on both strategic and tactical decisions. It allows for optimal cross-channel spend allocation (e.g. Search vs. Display vs. TV vs. Social vs. Promotions, etc.), and in-depth recommendations within each channel (e.g. Search by keyword, Banner by site, creative, size, etc.)
