An Automotive Marketing Strategy Analysis Solution
The automotive industry is a complex system. Leadmark is building models to capture these complexities and help automotive companies better understand the impact of marketing on all levels of their business.
We have the methods to give solutions in the main business questions such as:
- How do I optimize investments to drive consumers along the path to purchase?
- Am I accurately targeting nameplate-specific marketing to the right consumers?
- What’s the optimal mix of marketing investment across brands, segments in my portfolio?
- What is the right balance of national, local and dealer marketing?
- Which incentives perform best at driving traffic? Unit sales? Profitability?
- Are dealer incentive programs driving long-term incremental volume?
- What is the right balance of brand and retail messaging?
- How does my marketing impact brand loyalty and retention?
- What is the role of digital media, social media, and other emerging media in driving funnel progression?
- How effective are sponsorship, event and experiential marketing tactics?
- How can I quantify the impact of public relations, product innovation and reception?
- What is the optimal timing and execution of marketing investments to maximize sales?
- Am I capturing all available demand signals to accurate gauge funnel health?